International Game Technology PLC (IGT) and Sony Pictures Television have announced the 25th anniversary of the Wheel of Fortune Slots game.
To honour this milestone, IGT is celebrating with its “25 Weeks of Wheel of Fortune Slots” campaign starting this month. The campaign will drive Wheel of Fortune Slots excitement in casinos through exclusive giveaways and player promotions, and online via trivia, game spotlights and weekly contests where Wheel of Fortune Slots fans will have a chance to win Wheel of Fortune collectables. Also, the Company will honour Wheel of Fortune Slots all year with new product launches for land-based and online play, and with special events at gaming industry trade shows.
“For 25 years, IGT has artfully captured the fun, excitement and authenticity of the Wheel of Fortune brand through its world-class Wheel of Fortune Slots portfolio. Wheel of Fortune Slots’ jackpot-paying legacy and capacity to entertain people across diverse generations, geographies and channels perfectly align with the global Wheel of Fortune brand. Sony Pictures Television wishes to thank IGT for so effectively extending the excitement of America’s Game to the most successful slot theme of all time,” Suzanne Prete, Sony Pictures Television SVP Global Licensing & Brand Management, said.
“It has always been an honor to work side-by-side with the talented team at IGT in developing content for its many Wheel of Fortune Slots games. When walking through casinos, I still marvel in the brilliance of the many Wheel of Fortune games and the excitement that the familiar siren of ‘WHEEL-OF-FORTUNE!’ creates,” Vanna White, Wheel of Fortune Hostess and Entertainment Icon, said.
“Wheel of Fortune Slots are a hallmark of IGT’s gaming, lottery and PlayDigital product portfolios and have transformed the entire gaming industry on the merit of tremendous performance, vast player affinity, colossal jackpots and quality entertainment. Through the skilled work of thousands of talented IGT employees around the world and our collaborative partnership with Sony Pictures Television, IGT’s Wheel of Fortune Slots has become a pop culture icon that has helped fuel our customers’ success for 25 years,” Renato Ascoli, IGT CEO Global Gaming, said.
