ORYX Gaming goes live with Admiral Bet in Serbia

ORYX Gaming, a Bragg Gaming Group company, has taken its ORYX Hub content live with Admiral Bet Serbia, significantly enhancing the operator’s offering.

Following a successful integration, Admiral Bet’s Serbian customers now have access to the wide and diverse games library offered via ORYX Hub, including unique, exclusive and localised content from RGS partners GAMOMAT, Peter & Sons, CandleBets, Golden Hero, Kalamba and Givme Games.

ORYX Hub features 13,000+ aggregated titles from over 100 software providers, including ORYX’s proprietary games as well as a range of content from the industry’s most sought-after suppliers.

The operator can also utilise ORYX’s player engagement tools, including tournaments with real-time leaderboards, free rounds, achievements, and quests, which have been proven to drive player engagement, conversion, retention, loyalty and player value.

Admiral Bet, part of the NOVOMATIC Group, is a leading operator in the regulated Serbian market and offers a comprehensive online casino offering. ORYX is already an existing partner and trusted supplier to the group in the German and Croatian markets.

ORYX’s content has proven popular with Serbian players since it entered the regulated market in 2017 and the supplier now works with a number of operators in the country.

ORYX is licensed by the Malta Gaming Authority (MGA) and its content is certified or approved in 18 major jurisdictions. ORYX was recently awarded an ISO/IEC 27001 certificate, underlying its commitment to information security.

Chris Looney, Chief Commercial Officer of Bragg Gaming, said: “We are thrilled to have taken our ORYX Hub content live with Admiral Bet, a leading operator with a vast client base. Our games have resonated well with Serbian players since we entered the market and this partnership is a testament to the appeal of our offering with the local audience. Together with Admiral Bet, we will further strengthen the reach of our content.”

Bojan Kesić, Head of Business Development at Admiral Bet, said: “The ORYX Hub offering is impressive, featuring content from premium global suppliers. With such a wide selection of games on offer, our customers are certain to find their own favourites whether their preference is themes, mechanics, features or volatility. Adding ORYX’s content to our casino has significantly strengthened our offering.”

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