Following a successful collaboration in 2021, UFC, the world’s premier mixed martial arts organization, and the world’s most popular online sports betting brand and casino bet365, have announced an extension of their partnership, making bet365 the exclusive ‘Official Betting Partner’ of UFC in the UK and Ireland.
As part of the deal, UFC and bet365 have announced the creation of a new YouTube show called ‘One on One,’ hosted by UFC analyst and commentator Laura Sanko. As she sits down with some of the top MMA fighters in the world, Sanko provides her exceptional MMA knowledge. Behind-the-scenes footage, as well as fight previews, reviews, and feature-based content, will be included on the show.
In addition to this bespoke material, bet365 will be included in select UFC digital content distributed throughout the promotion’s social media platforms, putting it in front of the promotion’s fans. ‘If you didn’t know, now you know,‘ hosted by UFC President Dana White, is a fan favourite.
“After such a successful 2021 with bet365, we’re looking forward to expanding our partnership to include the creation of new digital content for our fans this year,” said Nick Smith, Vice President of Global Partnerships at UFC. “This is the continuation of what we believe will be a long relationship with bet365.”
A bet365 spokesperson commented on the partnership: “We are delighted to extend our relationship with UFC in a year that sees the organisation return to the UK with live events. We are looking forward to giving Laura Sanko an additional platform to engage with the UFC fan base and show her technical insight and analysis.”
The agreement also includes visibility for the sports betting organisation on UFC FIGHT PASS, the leading digital subscription service for combat sports, as it becomes the presenting partner of the Cage Warriors playlist on UFC FIGHT PASS. bet365 branding will also have visibility within the world-famous Octagon® at select UFC events.
Fans are encouraged to subscribe to the bet365 ‘One on One’ YouTube channel to hear announcements regarding the chance to win tickets to UFC London and other UFC giveaways.